Louisiana Sunshine Plan

Louisiana Sunshine Plan

Louisiana Office of Tourism
Media and Advertising Opportunities

Louisiana’s tourism industry has made a huge impact on the state economy year after year. The impacts of COVID-19 on Louisiana have been huge and far-reaching. As we look to recovery, the Louisiana Office of Tourism has developed The Sunshine Plan to rebuild Louisiana to worldwide preeminence as a top tourist destination. This phased recovery plan is designed to:

  1. Restore the trajectory of tourism growth in Louisiana to pre-COVID-19 levels
  2. Increase the rate of successful restarts of events and culture/entertainment attractions by providing direct assistance and promotion
  3. Improve visibility into real-time visitation statewide as a tool to monitor recovery

The Sunshine Plan is designed to navigate the challenges presented by COVID-19 while offering cost-effective opportunities to tourism partners across the state in advertising, marketing, tradeshows, digital services, and more.

Free Resources

COVID-19 Tourism Updates & Reporting

Get the latest industry information on COVID-19 and report tourism impacts.