Louisiana Sunshine Plan

Louisiana Sunshine Plan

Hurricane Ida
message from Lt. Governor Billy Nungesser
Hurricane Ida recovery resources



Louisiana Office of Tourism
Media and Advertising Opportunities

Louisiana’s tourism industry has made a huge impact on the state economy year after year. The impacts of COVID-19 on Louisiana have been huge and far-reaching. As we look to recovery, the Louisiana Office of Tourism has developed The Sunshine Plan to rebuild Louisiana to worldwide preeminence as a top tourist destination. This phased recovery plan is designed to:

  1. Restore the trajectory of tourism growth in Louisiana to pre-COVID-19 levels
  2. Increase the rate of successful restarts of events and culture/entertainment attractions by providing direct assistance and promotion
  3. Improve visibility into real-time visitation statewide as a tool to monitor recovery

The Sunshine Plan is designed to navigate the challenges presented by COVID-19 while offering cost-effective opportunities to tourism partners across the state in advertising, marketing, tradeshows, digital services, and more.

Free Resources

Visitation and Economic Impact Research

Get current data and information about Louisiana's tourism industry.