Learn with Louisiana Office of Tourism.
Brought to you by the Louisiana Byways Program, this virtual learning experience will share best practices on a variety of topics including digital marketing, social media, grant writing, product development and more.
October 22 - COVID-19 Recovery Framework for Tourism & Hospitality Businesses
Time: 11 a.m. CST
Who: Google/Miles Partnership Team
This session covers tactical tips and best practices across a variety of free digital tools that tourism and hospitality businesses can use to help inspire confidence with consumers who are traveling during and after the pandemic. Research shows that consumer purchases are heavily influenced by health and safety considerations at the moment, particularly as it relates to travel. Businesses can take advantage of free tools available within Google My Business, Yelp, TripAdvisor, and Facebook in order to proactively share information with customers. These proactive efforts can help businesses maximize their exposure within influential consumer-facing platforms and generate incremental business at a time when it matters most.
November 10 - Ten Tips for Effective Facebook Event Promotion
Who: Miles Partnership
LOT is offering a FREE Facebook events advertising promotion for qualifying visitor-friendly events. Learn how to set up and optimize your event to maximize the partnership potential and get the word out when your live events return.
November 12 - CrowdRiff Stories Training
LOT is the first U.S. state to invest in the CrowdRiff Stories Network, an enterprise platform that unlocks storytelling tools for our entire industry. Every tourism bureau in the state will have access to create and distribute stories from their area to be featured on their websites, social media, LouisianaTravel.com and within Google search. This training will provide you with the necessary tools to start telling visual stories today.
November 17 - Grant Writing Workshop
Who: Sharon Calcote, Louisiana Office of Tourism
Learn what it takes to identify and successfully apply for State and Federal grants.