Learn with Louisiana Office of Tourism.
Brought to you by the Louisiana Byways Program, this virtual learning experience will share best practices on a variety of topics including digital marketing, social media, grant writing, product development and more. Watch previously recorded webinars or sign up for an upcoming program below.
March 2 - LOT Research
LOT Director of Research Lynne Coxwell will provide an overview of what visitor research the Louisiana Office of Tourism collects, how it can be broken down and what can be shared with you to increase your understanding of visitor spending and behavior.
March 9 - Group Travel
Join the Louisiana Office of Tourism and Group Travel Leader to learn about the latest in group travel and trends for the future.
March 16 - SEO Basics
Who: Miles Partnership
Learn the building blocks for effective search engine optimization in this session.
March 23 - Surveying Your Audience: Tools and Best Practices
Designing and crafting a survey is critical in getting and measuring the results that you hope to obtain. In this webinar, the LOT research section will present recommendations on how to produce the best survey possible, set goals for the survey, and discuss best practices for survey research.
March 30 - Fostering Youth Sports in Your Community
Youth and amateur sports have remained operational amid a pandemic climate that has parts of the tourism industry at a halt. This sports tourism webinar will overview the successes and impact of youth sports in Louisiana communities. Industry experts will highlight best practices as well as partnerships with state and community stakeholders to help foster youth sports and also yield consumers to multiple tourism segments.
April 6 - Advanced SEO
Who: Miles Partnership
This follow-up to last month's SEO Basics will dive deeper into advanced tactics for achieving page on search results.
April 13 - Preparation for Collegiate Sports Event Bids
This sports tourism webinar will overview the importance of organization and partnerships by highlighting essential steps and tasks to resolutely bid on collegiate sports events. Industry experts will highlight the requirements of the host community and the responsibilities of stakeholders.
April 20 - Marketing Your Byway
Hear from Louisiana Office of Tourism Byways Director Sharon Calcote and byway representatives as they share best practices in successfully marketing your byway.
April 27 - Working With Travel Writers in a Time of COVID
Join Louisiana Office of Tourism Director of Communications Jennifer Berthelot and travel media to learn more about how to work with travel writers and meet their needs as travel evolves and returns.