Digital Advertising Opportunities

ExploreLouisiana.com Digital Ad Program

300x250 and 300x175 Banner Ads

Share your message on the state’s official tourism promotion website through our digital ad program.

You have an option of two different digital ad sizes that display throughout the website on select pages.

We’ll produce your digital ad at no cost, using a tracking code so if you’ve enabled google analytics, you can track your ads and you can also request monthly reports. Your impressions can run in succession, or you can choose key times to share your message in a more strategic way. We will work with you to maximize the return on your investment.

Digital Ads

Digital ads are available as 6-month or 12 month packages

Online Featured Business Listings

Online featured business listings (sponsored) are positioned on relevant pages on ExploreLouisiana.com assuring you are seen by visitors looking for information to help them plan their trip.

Louisiana Culinary Promotion Program

Two different packages include a rotating 300x250 digital ad on the Louisiana Culinary Trails page AND one or two insertions (depending on which package is selected) in a quarterly culinary eNewsletter.

This culinary opt-in audience is highly motivated and has asked to receive information on culinary opportunities in Louisiana.

Packages start at 75,000 impressions

Learn more about these ExploreLouisiana.com Banner Ads

Banner Ad Program Details

Louisiana eNews Programs

Monthly and Custom eNews Ad Opportunities

Every month, you can reach an engaged and focused travel planning audience that has asked to receive information on experiences, trip ideas, attractions, travel services, restaurants, and accommodations in Louisiana.

The newsletters inspire visitors by sharing stories and showcasing what there is to see and do – and eat - throughout Louisiana. Clicks go directly to your site and we’ll add a campaign tracking code so you can measure results. Check out previous eNews editions.

Monthly or Quarterly Culinary eNews

Monthly emails deploy 177K+ subscribers. You can also participate in the culinary eNewsletter which is sent out in addition to the monthly blasts. Culinary eNews are in February, May, August and November.

Louisiana Custom eNews Program

Work with our team to create your custom email blast! Own 100% share of voice with a unique message to send to Louisiana’s 177K+ opt-in eNews recipient list who interested in planning a trip to Louisiana. This option is available on a schedule of your choosing, though space is limited.

Learn more about these eNews Ad Programs

eNews Ad Opportunties

Louisiana Inspiration Guide

Advertise in the Digital eGuide

Digital Guide The printed Louisiana Inspiration Guide also has a digital version! This digital magazine is an immersive, interactive experience that reaches visitors at the critical stage in the planning process where they are selecting things to see and do.

At this step, visitors are most likely to be motivated and engaged – allowing you to direct them to your site to convert them to travel to your destination.

This program has a limited number of positions, allowing you a larger share of voice with a qualified audience. And you can measure results.

Pelican State Package

Pelican State Package includes native content, interstitial banner ads and display banner ads.

Native content: Home page content blocks that allow the visitor to click to your exclusive Partner Page to view inspirational content, images and a call-to-action that links to your website.
Interstitial banner ads: Full screen ads that take over the space commanding attention. Interstitial ads tend to have higher click-through rates than traditional banner ads because of their size and impression on users. Interstitials are positioned between every 3 articles – and they rotate equally between participating partners.
Display banner ads: Various display ad banners located on the Home Page and pop-up banners on Article Pages that allow the visitor to click to your website. Banners are rotated equally between participating partners.

Catahoula Package

The Catahoula Package includes display banner ads only.

Display banner ads: Various display ad banners located on the Home Page and pop-up banners on Article Pages that allow the visitor to click to your website. Banners are rotated equally between participating partners.

Bald Cypress Package

The Bald Cypress Package includes display banner ads and one eNewsletter premium placement.

Display banner ads: Various display ad banners located on the Home Page and pop-up banners on Article Pages that allow the visitor to click to your website. Banners are rotated equally between participating partners.
eNewsletter: First spot in our Monthly eNewsletter that deploys to 177K+ subscribers. Or you can also participate in the culinary eNewsletter which is sent out in addition to the monthly blasts. Culinary eNews are in February, May, August and November.

Learn more about these eGuide advertising opportunities.

Digital eGuide Program Details

Get Started by Contacting Us

Learn more about these digital advertising opportunities and full details on the program.

Print and Digital Explore Louisiana Advertising Program

View the entire Explore Louisiana advertising program opportunities.

Full Program Details