Build-Your-Own Campaign

This new program offered by the Louisiana Office of Tourism allows participants to fully customize a monthly media plan to best fit your needs and initiatives. 

Timing

• Programs are starting February 2021. 
• Booking period to reserve space is December 1 – December 15, 2020. 
• Ad placements have limited availability and are offered on first come, first serve basis.

Media Channels

• Digital Display – Banner ads on thousands of websites
• Digital Video – :15 and :30 videos on thousands of websites
• Billboards – Digital billboards across the state
• Cable TV – Commercials on top networks in the state
• Radio – Radio ads on top stations in the state
• Newspaper – Ads in Sunday edition of up to 72 newspapers in the state, including the 10 major dailies

These programs are offered exclusively for CVBs and tourist commissions. 

Billboards will run in-state, be approximately 14’x48’ in size with digital screens. Ad spots will show on an 8-second rotation.

Cable TV ads available for buy-in will be :30 in length and run on cable TV networks to residents in Louisiana.

Radio ads available for buy-in will be :30 in length and run across major stations in Louisiana.