Visit Baton Rouge

Named by French explorers as the "Red Stick," Baton Rouge is where Louisiana's capitol, flagship university, and unique Cajun and Creole cultures all come together in one region. An yes, our tailgates outside of Louisiana State University's Tiger Stadium have made Baton Rouge famous as a "college town," but Baton Rouge is transforming into so much more – a Southern city that is cultivating innovative companies and Louisiana's next generation of leaders.