Founded in 2012, Rouler is a cycling-related lifestyle brand specializing in performance cycling apparel, event production and bicycle tourism. CEO and creative director, Wes McWhorter, has combined his professional experience in design and branding with a life-long passion for the sport of cycling to build a company that is dedicated to making every ride your best ride. Whether you are a serious competitor, casual recreational rider or you choose the bicycle as your primary mode of transportation, everyone is welcome in Roulandria.
Visit our cycling-themed café in downtown New Orleans. Performance cycling apparel, professional bicyle repair, bicycle rentals and tours, fitting services, event promotion and more!