Ann R. Tuennerman
Tales of Cocktail Founder
Tales of the Cocktail is what happens when a love for well-crafted cocktails and the city of New Orleans meet a relentless entrepreneurial spirit. That is Ann Tuennerman. She has turned a handful of events attended by 200 people into the nation's premier cocktail festival, bringing together the world's foremost experts on everything alcohol for a week-long libation celebration. Oh yeah, and she's done it in a little over five years.
As founder and executive director of Tales of the Cocktail, Ann provides the vision for each event and works directly with mixologists, bartenders, chefs, liquor companies and media outlets to bring them to life. Ann's love of cocktails, cuisine, history and New Orleans also prompted her to found both The New Orleans Original Cocktail Tour and the New Orleans Culinary & Cultural Preservation Society. Though one shares the tall tales of the city's drinking past and the other supports the local hospitality industry, both help to preserve the rich history of bars and restaurants in New Orleans.
In addition to her work with Tales of the Cocktail, Ann brings her knowledge of and passion for cocktails to Spirit Advisers, a public relations and event marketing firm specializing in the hospitality and spirits industries. Co-founded by Ann and her husband, Paul, Spirit Advisers works with the region's bars, restaurants and spirits companies to reach their marketing goals. Prior to founding Spirit Advisers, Ann had worked for several media companies doing everything from event marketing and promotions to business development and media buying.
Ann's many accomplishments have not gone unnoticed. New Orleans City Business named her "Woman of the Year" in 2004 and included her in the "Power Generation" in 2005. Gambit Weekly has also recognized Ann as a "Top 40 Under 40" and Tales of the Cocktail won "Best Consumer Special Event" from the New Orleans Chapter of the American Marketing Association. Ann also has the distinction of being the first person in the United States to receive an Advanced Diploma in Sponsorship Marketing from the European Sponsorship Consultants Associations.
In 2007, Ann found someone she not only wanted to share a cocktail with, but the rest of her life as well—Paul Tuennerman. Despite spending much of their time coordinating Tales of Cocktail and co-hosting The Straight Pour, a weekly radio show, Ann and Paul still find time to pursue their love of sailing and give the appropriate amount of attention to their two dogs, Gratzi and Karly.